Where Do Squarespace Forms Go: Understanding Submission Data Management

By Akim Perminov

Founder & Lead Designer

When working with Squarespace, understanding how forms function is vital for website management and visitor interaction. Forms are a fundamental part of many websites, used for a vast array of purposes from newsletters and contact inquiries to surveys and event registrations. Squarespace provides a flexible and intuitive platform to create and manage these forms. The submissions of these forms don't just vanish into the ether; they have specific destinations and uses that you can define based on your needs.

For many users, the question of where these form submissions end up is essential, as it pertains to how they’ll manage the data collected. Squarespace offers options for form submissions to be sent to email addresses, connected to Google Sheets, or integrated with a variety of third-party services. Having this data housed correctly is crucial for efficient operations and ensuring that no customer interaction is missed or overlooked.

Key Takeaways

  • Squarespace allows customization of form destinations.

  • Form data can integrate with emails, spreadsheets, or third-party services.

  • Properly directed form submissions ensure efficient data management.

Understanding Squarespace Forms

In managing my website with Squarespace, it's crucial to understand how forms function and where the data goes. My experience with Squarespace's robust form builder has demonstrated its usefulness in capturing visitor information.

Basics of Squarespace Form Blocks

Squarespace Form Blocks are the tools I rely on to gather visitor responses within my site. Utilization is straightforward: I simply drag and drop the Form Block onto a page, and a form is created. The magic happens in the customization; I am free to add various field types - such as text, dropdown menus, checkboxes, and more - to capture different pieces of information tailored to my needs. Squarespace neatly collates all responses, providing me with a seamless data management experience.

Types of Forms Available in Squarespace

My website benefits from multiple types of forms, which Squarespace facilitates. Common ones include Contact Forms, which I use to receive messages directly from site visitors. Appointment and RSVP Forms are essential for my event planning, efficiently gathering attendee information. Customer surveys that I create with Squarespace are pivotal in gaining insights into my audience's preferences. No matter the type, embedding these forms using the Form Block is an instinctive process that enriches my site's interactivity and function.

Setting Up Forms in Squarespace


In my experience, setting up forms on Squarespace is a straightforward process that allows for collecting information from site visitors efficiently.

Creating a Form in Squarespace

To begin, I select a page where I want the form to appear and click on Edit. From there, I choose the "Add Block" button and select Form from the menu. Squarespace then inserts a Form Block into my chosen section.

Configuring Form Fields

Once the Form Block is in place, I click on the Edit icon, which resembles a pencil. This action opens a configuration area where I can add and customize form fields. Each field can be tailored to capture a specific type of data, such as name, email, or feedback.

  • Name: Collect full names

  • Email: Capture email addresses

  • Text: Allow for open-ended responses

Designing Your Form

In the design phase, I focus on ensuring the form matches the look and feel of my site. Squarespace provides various styling options, letting me adjust fonts, colors, button styles, and form spacing to create a cohesive and visually appealing form.

Form Submission Handling

In handling form submissions on Squarespace, it's important that I accurately set up and understand data storage, notifications, and configurations to efficiently manage the data collected.

Data Storage and Retrieval

I store form submission data in the chosen storage option during the set-up of a Form Block. The common destinations for form submissions include email, Google Drive, and Squarespace Email Campaigns. To retrieve this data, I simply access the storage service where I initially configured the form to send submissions.

  • Email: Submissions are sent to a specified email address.

  • Google Drive: Responses are collected in a linked Google Sheet.

  • Email Campaigns: Data can be used to create mailing lists within Squarespace.

Form Submission Notifications

I can set up notifications to be alerted each time a form is submitted. This is particularly useful to ensure timely responses and engagement with the website’s visitors.

  • Immediate Email Alerts: Notify me as soon as a form is submitted.

  • Digests: Send me a summary of submissions at a specified frequency.

Configuring Storage Options

Choosing and configuring the right storage option for form submissions is a critical step. I ensure form submissions are properly directed by selecting the appropriate storage service within the form settings.

  1. Open Form Block Editor: I click on the 'pen' icon to edit.

  2. Navigate to Storage Tab: From here, I select the desired storage options.

  3. Set Up Storage: I enter the necessary details for the chosen method.

Integration with Third-Party Services

When setting up forms on Squarespace, I can connect them with various third-party services to streamline data collection and management. This integration simplifies the task of handling responses and enhances the functionality of my forms.

Connecting to Google Drive

By integrating Squarespace forms with Google Drive, I ensure all form submissions are directly sent to a spreadsheet, creating a robust and easily navigable database of collected information. It's a convenient way to organize and analyze data.

Linking with Email Campaigns

For email marketing, I can link form submissions from my Squarespace site with email campaign services. This allows me to automatically add new contacts to my mailing lists, personalizing my follow-up communication based on the information they provide.

Automating Workflows with Zapier

Zapier enables me to connect my Squarespace forms with thousands of apps to automate workflows. By setting up Zaps, I can trigger actions in other services, such as creating tasks, tickets, or calendar events, whenever a new form submission is received.

Analyzing Form Data

When managing form submissions on my Squarespace site, I closely examine the collected data to gain insights into my audience's needs and behaviors. I leverage Squarespace's built-in tools to effectively analyze the submission metrics.

Using Squarespace Analytics

My first step in analyzing form data is to check the Analytics section in my Squarespace account. Here, I select "Form and Button Conversions" to assess the performance of my forms. This analysis gives me an understanding of how many users are interacting with my forms, which is critical for measuring engagement and conversion rates. For detailed insights, I visit the Form and Button Conversions page in the analytics panel to review submission numbers and identify trends over select time periods.

Exporting Form Data

Should I need to perform a more thorough analysis or archive the submissions, I export the form data to a spreadsheet. Squarespace provides me with the capability to download form submissions in a .csv format, allowing me to manage the information in tools such as Excel or Google Sheets. With the exported data, I create custom reports, perform advanced analytics, and even integrate this information with third-party tools for enhanced data processing. The steps for exporting data ensure that I maintain a backup and use the data according to my specific analytic needs.

Troubleshooting Common Issues

When managing Squarespace forms, encountering hiccups is not uncommon. My aim here is to guide you through the resolution process in a straightforward manner for two specific issues: form submission errors and notification delivery problems.

Form Submission Errors

If form submissions are not working properly, the first step is to ensure that the form is correctly connected to an active mailing list. A common mishap is that the mailing list might be inactive or not set up appropriately. Secondly, the form should be embedded correctly on your Squarespace page. If these basic checks are met, and issues persist, reference Squarespace's guide on Troubleshooting form issues, which provides a detailed snapshot of potential problems and their solutions.

Notification Delivery Problems

When form submissions go through, but you're not receiving notifications, start with checking your email's spam filters, as emails can sometimes get caught there. Another critical step is to verify the email address linked to the form for notification delivery is correct. If the issue isn't resolved, visit Squarespace's support page detailing Common error messages in Squarespace to diagnose and fix the notification delivery problem.

Best Practices for Forms

When I design forms on Squarespace, I adhere to specific standards to ensure that they are both accessible to users and compliant with privacy regulations.

Ensuring User Accessibility

I always structure my forms to be keyboard navigable and to include descriptive labels for screen readers. This ensures that all users, including those with disabilities, can easily interact with them. Labels and instructions are clearly associated with form controls, making it straightforward for everyone to fill out forms.

  • Tab Index: I set a logical tab order.

  • Aria Labels: I utilize ARIA (Accessible Rich Internet Applications) labels when necessary.

  • Error Identification: I also make sure error messages are clear and announced by screen readers.

Maintaining Data Privacy

My commitment to data privacy is unwavering. I only collect the necessary information and make sure to encrypt the form submissions. Here's how I maintain privacy:

  1. Collect only the information that's absolutely necessary.

  2. Ensure that data encryption is in place to protect sensitive information during transmission.

  3. Store submissions securely by integrating forms with trusted storage solutions like Google Drive or using direct email delivery.

Additionally, I stay updated with privacy laws like GDPR to ensure my forms are in full compliance.

Frequently Asked Questions

In managing Squarespace forms, I've come across some common concerns regarding their functionality. I'll address these to better assist with form management.

How can I export form submissions from Squarespace?

To export form submissions from Squarespace, navigate to the form within your site's editor and access the form's storage settings. I typically select the option to export data to Google Drive or download form submissions as a .csv file.

How do I embed a custom form within a Squarespace site?

Embedding a custom form within a Squarespace site involves adding an embed block where I paste the HTML code for the custom form. It's important to ensure the custom form's code is compatible with Squarespace's platform.

What could be causing a form submission error on Squarespace?

A form submission error on Squarespace may arise for several reasons; common ones include incorrect form setup or connectivity issues with the storage solution selected.

Why might a form on Squarespace fail to save submitted data?

If my Squarespace form fails to save submitted data, it's often due to misconfigured storage settings or integration issues with third-party services. I check the storage settings and connected accounts for any errors that need correcting.

How to add a file upload option to a Squarespace form?

I add a file upload option to a form by editing the form block and including a 'File' field type. This allows users to upload files, which I can then access via the specified storage option such as email or Google Drive.

In Squarespace, how can I troubleshoot a contact form that isn't sending emails?

Troubleshooting a Squarespace contact form that isn't sending emails begins with checking my form's storage settings to ensure the email address is correct and there are no errors in the setup. Additionally, I look at my email provider's spam filters and email forwarding settings.

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