Squarespace Pros and Cons: An Unbiased Website Builder Review

Choosing the right website builder for your project is crucial, and Squarespace has emerged as a top choice for many. With its user-friendly interface and variety of templates, it provides an accessible platform for creating professional websites without requiring extensive technical skills. However, with its abundance of features come certain considerations that may not make it the ideal choice for everyone.

From design flexibility to integrated e-commerce capabilities, Squarespace offers a broad range of tools to cater to the needs of various users. It excels in providing an all-in-one solution for businesses and individuals aiming to establish a robust online presence. But, when it comes to more complex functionalities and the finer aspects of customization, users may find Squarespace's limitations a factor to consider. Additionally, understanding how Squarespace stands in relation to its competitors and how it fits into your budget is key.

Key Takeaways

  • Squarespace streamlines website creation with an intuitive interface and comprehensive features.

  • Customization and advanced functionalities have limitations within the Squarespace platform.

  • Cost-effectiveness and comparative evaluation against other builders are vital considerations.

Fundamental Benefits of Squarespace

In my experience, Squarespace is a top-tier platform known for its user-friendliness and sleek design templates. Clients often appreciate the streamlined nature of managing their online presence from a single integrated service, bolstered by strong support options.

Ease of Use

Squarespace stands out for its intuitive user interface, which allows even beginners to create and manage their websites easily. The platform's no-code editing capabilities mean that I can quickly and confidently make changes or updates without needing technical expertise.

Professional Templates

One of the appealing aspects of Squarespace is the access to professional templates. These templates are not only visually appealing but also cater to a wide range of industries, ensuring that my website’s design aligns with my brand and professional image.

All-in-One Solution

Squarespace is an all-in-one solution that includes hosting, domain registration, and a variety of built-in features. I find this consolidation highly convenient as it simplifies website management, leaving me more time to focus on content creation and business development.

Customer Support

I value the comprehensive customer support provided by Squarespace. Whenever issues arise, I can rely on their customer service team to provide assistance. With a wealth of helpful guides and 24/7 support, my questions are promptly addressed, ensuring minimal disruption to my online activities.

Core Limitations of Squarespace


As a platform, Squarespace has a reputation for sleek designs and ease of use, but it's important to consider its limitations before building a website. I'll discuss the main constraints you might encounter with Squarespace.

Limited Customization

Despite its user-friendly interface, Squarespace offers limited customization options for those who need highly tailored website features. While the available templates are aesthetically pleasing, tweaking them beyond basic changes requires knowledge of CSS and JavaScript, which may not be suitable for all users.

Higher Cost

Squarespace can be more expensive than some of its competitors, especially when considering the cost of advanced features. The absence of a free tier means that users have to at least subscribe to a monthly plan, which, on a long-term basis, adds to the overhead for businesses and individuals.

E-commerce Scalability

While Squarespace supports e-commerce, its scalability is relatively limited compared to specialized platforms like Shopify. This can be a significant drawback for growing businesses that require more complex e-commerce features, multiple payment gateways, or international selling capabilities.

Third-Party Apps Integration

The platform has restricted integration capabilities with third-party applications, which can be a hindrance for users relying on a wide range of tools. Despite Squarespace offering an in-house selection of extensions, the selection is smaller than that of platforms like WordPress, which might restrict the website's functionality.

Advanced Features

In my exploration of Squarespace, I've found that its advanced features set it apart in the website builder marketplace. Here are some of the specific tools and functionalities that offer extensive capabilities to users.

Built-In SEO Tools

Squarespace provides a comprehensive set of SEO tools to help websites rank higher in search results. I can directly edit page titles and descriptions, customize URLs, and even add alt text to images, which are critical elements for optimizing a site. The platform also generates a sitemap automatically, making it easier for search engines to crawl and index the pages.

Analytics and Data Insight

With Squarespace's analytics, I get detailed reports on website performance. Data such as page views, conversion rates, and sales are presented in an intuitive dashboard. This allows me to understand visitor behavior and adjust my strategies accordingly. The platform offers various analytics tools including traffic, sales, acquisition, and audience insights.

Blogging Functionality

For users interested in blogging, Squarespace offers robust blogging tools. I can schedule posts, categorize content, enable comments, and even use multiple authors. The platform also supports RSS feeds to syndicate content and AMP (Accelerated Mobile Pages) to improve mobile loading times.

Design Flexibility

When examining Squarespace's design flexibility, I find that its core strengths lie in its intuitive drag-and-drop interface, capabilities for custom CSS, and fully mobile-responsive design templates.

Drag-and-Drop Interface

Squarespace's drag-and-drop interface is impressively user-friendly. I've noticed it allows users to position elements such as text boxes, images, and buttons anywhere on a page with precision. This makes customizing layouts straightforward without needing advanced technical skills.

Custom CSS Options

For those who possess more advanced design knowledge, Squarespace offers custom CSS options. This allows me to inject custom CSS code into my Squarespace site, granting the ability to further tailor the design and overcome some of the limitations inherent to template-based designs.

Mobile-Responsive Design

Every template I've worked with on Squarespace is mobile-responsive. This ensures that websites automatically adjust to the screen size of smartphones and tablets, providing an optimal viewing experience without additional adjustments.

Squarespace's approach to design flexibility effectively balances ease of use for beginners with the potential for customization for more experienced users.

Squarespace for Different Users

Squarespace offers a range of features that cater to different user needs, from e-commerce functionality to stunning design templates. My aim is to dissect the platform's utility for various user groups.

Business Owners

For business owners, Squarespace is a viable option for creating a professional online presence. They benefit significantly from Squarespace's e-commerce tools, such as inventory management and integrated payment solutions. The platform’s analytics provide insights that can help in strategizing and understanding customer behavior.


Creatives, like photographers and designers, find Squarespace's visually driven templates highly appealing. The drag-and-drop editor allows for easy portfolio showcasing without needing coding skills, and there's built-in social media integration to reach a wider audience.

Personal Sites

When it comes to personal sites, users typically prioritize ease of use and simplicity. Squarespace meets these needs with intuitive design choices and straightforward customization options. Personal bloggers and hobbyists can take advantage of Squarespace’s all-in-one platform to manage content, social sharing, and design with minimal fuss.

Performance and Uptime

In assessing Squarespace, I consider performance and uptime critical factors. These aspects directly influence user experience and website credibility.

Site Speed

Squarespace's platform is designed to offer quick loading times for websites, a key advantage for retaining visitor interest. According to a HostingPill review, site speeds are generally good, with pages loading swiftly, reducing the risk of users bouncing due to slow load times.


For uptime, Squarespace showcases strong reliability. The expectation for uptime with all-in-one website builders is high—around 99.95% or more. In my research, Squarespace tends to meet this standard, though there is room for improvement to reach the pinnacle of 99.99% uptime, a figure that denotes near-perfect reliability.

Pricing and Plans

In considering Squarespace for building and hosting a website, I find that it's crucial to understand their structured pricing plans and what those costs cover.

Plan Tiers

  • Personal: Priced at $16/month (or $12/month when paid annually), this plan offers the basics for a personal site including SSL security and unlimited bandwidth.

  • Business: At $33/month (or $23/month with annual billing), this plan adds professional email from Google and advanced analytics.

  • Commerce (Basic and Advanced): The Basic plan is $36/month (or $26/month annually), and the Advanced plan is $54/month (or $40/month annually), each adding ecommerce capabilities with the Advanced plan offering more powerful commerce tools.

Domain and Hosting Inclusions

  • Free Custom Domain: All plans come with a free custom domain for the first year when paid annually.

  • SSL Certificate: Security is a given, with free SSL certificates included in all plans.

  • Unlimited Bandwidth and Storage: Starting from the Business tier, Squarespace offers unlimited bandwidth and storage, ensuring my site can grow without concern for data caps.

Transaction Fees

  • Personal Plan: Not suited for e-commerce; therefore, does not include transaction fees.

  • Business Plan: Carries a 3% transaction fee for all commerce transactions.

  • Commerce Plans: Both Basic and Advanced plans waive the transaction fee entirely, which is ideal for businesses looking to maximize their profits.

Squarespace Compared to Competitors

In assessing Squarespace's position in the market, I focus on specific features, pricing, and user experience relative to WordPress, Shopify, and Wix. These platforms are perhaps the most direct competitors due to their popularity and shared purpose of website creation and hosting.


WordPress is noteworthy for its extensiveness and flexibility. With WordPress, users gain access to a vast array of plugins and themes. However, this extensibility comes with complexity, which can pose a challenge for beginners. Unlike Squarespace, which integrates hosting and design, WordPress requires separate hosting and more hands-on maintenance. Still, for those needing sophisticated customization, WordPress stands out.

  • Pros:

    • Extensive customization options

    • Large community support

  • Cons:

    • Steeper learning curve

    • Hosting not included


When it comes to e-commerce supremacy, Shopify reigns with its powerful online store features. Shopify specializes in e-commerce and provides comprehensive tools for managing and growing an online store. This contrasts Squarespace, which while offering e-commerce capabilities, might not be as robust as Shopify's. For pure e-commerce ventures, my insight suggests that Shopify may have an edge.

  • Pros:

    • Tailored for e-commerce

    • Extensive app marketplace

  • Cons:

    • Higher cost for advanced features

    • Less versatile for non-e-commerce sites


Wix provides an intuitive drag-and-drop interface for users seeking ease of use. While Squarespace is praised for its sleek templates and cohesive design options, Wix offers greater creative freedom which can be a double-edged sword; it’s possible to create less polished designs if one is not careful. For users prioritizing creativity over design coherence, Wix can be the preferable choice.

  • Pros:

    • Highly customizable drag-and-drop editor

    • Free plan available

  • Cons:

    • Templates not interchangeable

    • Can become messy if not used judiciously

Frequently Asked Questions

In this section, I cover some of the most pertinent inquiries you might have about Squarespace, comparing it to other platforms and discussing its strengths and limitations.

What are the advantages of using Squarespace over other website builders?

Squarespace is renowned for its sleek design templates and intuitive drag-and-drop interface, allowing for a more user-friendly experience when building a website. Its all-in-one platform provides hosting, domain registration, and design services, streamlining the process of going live with your site.

How does Squarespace compare to Wix in terms of features and ease of use?

In comparison to Wix, Squarespace generally offers more polished design templates and a cleaner aesthetic. However, Wix provides a more flexible drag-and-drop editor, which some users may prefer for ease of use. Additionally, Wix's free plan is a notable differentiator between the two, as Squarespace does not offer a permanent free plan.

What are the limitations of using Squarespace for a website?

One limitation of Squarespace is its less flexible customization options compared to other content management systems like WordPress, potentially making it less suitable for highly customized websites. Additionally, its ecosystem of third-party apps and extensions is not as extensive, which may be a drawback for some advanced users.

What are the benefits of Squarespace for e-commerce relative to Shopify?

Relative to Shopify, Squarespace is often considered to have superior design templates, which is essential for branding and customer experience in e-commerce. While Shopify may be favored for its comprehensive e-commerce tools, Squarespace’s built-in features and styling options are excellent for businesses looking for an elegant and cohesive online store with less complexity.

In what scenarios is WordPress a better choice than Squarespace?

WordPress is typically a better choice for users requiring extensive customization, the need to integrate a wide array of plugins, or who want complete control over their hosting environment. It's also preferable for those with the skillset to manage and maintain a more complex website infrastructure.

What factors should be considered when deciding to use Squarespace for online selling?

When deciding to use Squarespace for online selling, consider the simplicity of the platform, the quality of built-in e-commerce features, and the overall design aesthetic. It's also important to weigh hosting costs, transaction fees, and whether the platform's capabilities align with your specific business size and needs.

Gain an advantage

Having trouble with making your website work? Upgrade your brand in 7 days with our agency-level Squarespace templates!

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Gain an advantage

Having trouble with making your website work? Upgrade your brand in 7 days with our agency-level Squarespace templates!

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