What Is Better: Wix or Squarespace? - Choosing the Right Website Builder

When it comes to choosing the right platform for building a website, the decision often narrows down to two popular choices: Wix and Squarespace. Each platform offers a unique set of tools and features aimed at facilitating users to create a professional online presence with minimal technical skills. Wix is renowned for its drag-and-drop interface and extensive customization options, providing beginners with the flexibility to design almost every aspect of their site. On the other hand, Squarespace is celebrated for its sleek design templates and sophisticated aesthetics, making it a go-to for creators looking for a strong emphasis on visual appeal.

The ease of use that Wix offers is a significant draw for users who wish to have complete control over their website's look and functionality without delving into coding. Meanwhile, Squarespace provides a structured and design-centric user experience, catering to users who prioritize cohesive, designer-quality templates. As I examine the various facets from their features and functionalities to their pricing structures, one can gain insight into which platform may align better with specific business needs and personal preferences. Performance, uptime, scalability, and community support are other vital components shaping the usability and long-term viability of a website builder.

Key Takeaways

  • Both Wix and Squarespace cater to non-technical users but differ significantly in customization and design.

  • Assessing features, pricing, and platform performance is critical to choosing the right website builder for your needs.

  • Scalability and ongoing support should factor into the decision for a future-proof online presence.

Overview of Wix and Squarespace


When comparing Wix and Squarespace, it's essential to consider their foundational offerings. As a website builder, Wix is renowned for providing a wide array of customizable templates and a user-friendly drag-and-drop interface. I recognize that it is a suitable choice for individuals looking for creative control and ease of use. Wix's platform is highly flexible, allowing me to start with a blank canvas or choose from hundreds of pre-designed templates that cater to various industries and purposes.

WixSquarespaceHighly customizable templatesBeautiful, design-centric templatesIntuitive drag-and-drop editorRobust built-in features and design capabilitiesFree plan availableNo free plan, but offers a free trial

On the other hand, Squarespace is particularly focused on design aesthetics and built-in features. It shines for users like myself who prioritize a cohesive and visually stunning online presence. Squarespace's templates are sleek and cater to the sophisticated tastes of creative professionals. Moreover, each template is designed with responsiveness in mind, ensuring that websites look impeccable on all devices.

Both platforms include SEO tools, e-commerce capabilities, and various integration options. I find that choosing between Wix and Squarespace often comes down to personal preference for the level of customization versus elegance of design. Both are powerful tools for building an online presence, but they serve users with different priorities and skill sets.

Ease of Use

When comparing Wix and Squarespace, I focus on how user-friendly each platform is, considering their interface design, the tools they provide for building websites, and the support available to users.

User Interface Design

Wix: I find that Wix offers a highly intuitive drag-and-drop interface which allows for greater freedom in design customization. Users can place elements anywhere on their webpage, a feature particularly advantageous for those with a specific vision for their site's layout and appearance.

Squarespace: Squarespace provides a structured editor that promotes a clean and consistent design. Although this can limit the positioning of elements, it ensures that the website maintains a professional look even if you have minimal design experience.

Website Builder Tools

Wix: Wix's toolkit is extensive, with a wealth of features and apps available in the Wix App Market. For those who desire a wide variety of functionalities, Wix might be the better choice.

Squarespace: Squarespace, on the other hand, offers a more curated set of built-in tools that are sleek and cohesive. The integration of these tools is smooth, making Squarespace a go-to for users who prefer a more consolidated approach to website building.

Customer Support Experience

Wix: I've observed that Wix provides a range of support options, including phone, email, and a comprehensive help center with detailed guides and tutorials.

Squarespace: Squarespace's support system is also robust, featuring 24/7 customer support via live chat and email, and a wealth of community forums, webinars, and help guides. Users frequently note the quality and responsiveness of Squarespace's customer service.

Design and Customizability

In terms of design and customizability, Wix and Squarespace cater to different user needs. My evaluation will consider the template selection, custom design flexibility, and design assistive features of both platforms.

Template Selection

Wix is known for its vast library of nearly 1,000 templates, suitable for various industries and interests. In contrast, Squarespace provides around 120 templates, focusing on high-quality and sophisticated designs. This substantial difference in quantity means that Wix offers more variety, but Squarespace emphasizes a curated selection of polished templates.

Custom Design Flexibility

When it comes to customization, I find that Wix offers a higher level of flexibility due to its drag-and-drop editor. This allows for placement of elements anywhere on the page. Squarespace, while still offering a good range of customization options, operates on a more structured grid system which can limit the fine-tuning of the layout but ensures consistency and alignment.

Design Assistive Features

For users who seek assistance with design, Wix provides an AI-based design system called Wix ADI (Artificial Design Intelligence), which can generate a website quickly based on user input. Squarespace, though not offering an AI-based design, prides itself on a cohesive set of design standards that ensures any customizations maintain the overall elegance of the site.

Features and Functionalities

When comparing Wix and Squarespace, I focus on specific features and functionalities that each platform offers, their customization options, e-commerce tools, and how they cater to blogging and SEO necessities.

Built-in Features

Wix provides a vast array of customizable templates and an easy-to-use drag-and-drop interface, suitable for users who prefer a hands-on approach in designing their website. Squarespace, on the other hand, emphasizes design and aesthetic, providing high-quality templates that cater to users seeking a sleek, professional-looking website with less need for customization.

Extent of Custom Features

With Wix, I can add more custom and specialty features through their app market, enhancing functionality beyond the standard offerings. Squarespace has a more curated approach, offering fewer third-party integrations but ensuring that available features blend seamlessly with their templates.

E-commerce Capabilities

Squarespace is known for its robust e-commerce platform, offering unlimited storage and various built-in features across all plans that are particularly beneficial for online stores. Wix also supports e-commerce, albeit with a more tiered approach, providing different levels of e-commerce functionality based on the plan chosen.

Blogging and SEO Tools

Both Wix and Squarespace offer comprehensive blogging features and SEO tools to increase your site's visibility. Wix allows for more in-depth SEO customization and easier blog management, whereas Squarespace integrates blogging with a strong focus on design and presents users with an intuitive content management system.

For more details on the comparative aspects of Wix and Squarespace's features:

Pricing and Value

In evaluating the pricing and value offered by Wix and Squarespace, I focus on the detailed structures of their plans, the inclusions of free offerings, and the advantages provided by their premium subscriptions.

Pricing Structure

Wix and Squarespace have differing approaches to pricing. Wix starts at a lower entry price of $16 per month, which allows for complete access to its drag and drop editor and e-commerce capabilities on the lower-priced plans. Squarespace, on the other hand, begins its pricing at $16 per month if billed annually, which includes a mobile-optimized website, a selection of templates, and a free custom domain for the first year on their most basic plan.

Free Plan Offerings

Wix stands out by offering a completely free plan. This plan is quite suitable for simple, personal websites although it displays Wix branding and does not support online sales. On the contrary, Squarespace does not provide a free tier but does offer a 14-day trial for users to evaluate the service before committing to a paid subscription.

Premium Plan Benefits

The premium plans for both providers include notable benefits. Wix's premium plans cater to a wider range of needs from small personal sites to robust e-commerce solutions. Particularly, the higher-tier plans include increased storage, removal of Wix ads, and more advanced e-commerce features. Squarespace's premium plans are recognized for their visually-appealing templates and provide strong value through unlimited bandwidth, advanced website analytics, and more extensive e-commerce options.

Performance and Uptime

When choosing between Wix and Squarespace, understanding their performance in terms of site loading speed and uptime is crucial for ensuring your website's reliability and accessibility.

Site Loading Speed

WixI notice that Wix offers a large selection of plugins and features, which can affect loading times if overused. However, careful optimization can result in acceptable loading speeds for most Wix sites.

SquarespaceSquarespace's streamlined platform is optimized for performance, often delivering faster site loading speeds compared to Wix. This can be particularly beneficial for image-heavy websites that require efficient loading.

Uptime Statistics

WixMy research indicates that Wix has a strong track record of uptime, often promising 99.9% reliability. This implies that Wix websites experience minimal downtime, typically amounting to less than 1 hour and 45 minutes annually as mentioned in this Wix Vs Squarespace article.

SquarespaceSquarespace also showcases a robust uptime statistic of about 99.97%. This slight edge means that Squarespace sites are generally expected to be down for even less time over the course of a year, making it a reliable option for users who prioritize constant site availability.

Security and Reliability

When comparing Wix and Squarespace, it's crucial to consider their security features and reliability which are essential for protecting your website and maintaining trust with your visitors.

SSL Certificates and Security

Both Wix and Squarespace include free SSL certificates for all websites, ensuring that data transmission remains encrypted and secure. This is a critical feature, as SSL certificates are a standard security technology for establishing an encrypted link between a web server and a browser.

  • Wix: Automatically provides SSL without any setup required from my end.

  • Squarespace: Also offers SSL certificates which get activated automatically once my domain is properly connected to my Squarespace site.

Backup and Restore Options

For backups and restore options, there is a difference in the approach by Wix and Squarespace:

  • Wix: I find that while Wix creates automatic backups, these can be used to restore my site to a previous version if necessary. However, Wix's backups are snapshots taken at different points in time and could limit flexibility in restoration.

  • Squarespace: On the other hand, Squarespace does not offer a traditional backup feature, but it allows me to restore deleted pages or content up to 30 days after deletion. For an extensive archival backup, Squarespace recommends manually exporting my content.


When considering Wix and Squarespace in terms of scalability, key considerations include how each platform can handle growing visitor numbers and increasing content demands over time, while also managing resource allocation effectively.

Growth Accommodation

I find that Wix is often praised for its ease of use and customization options, which are beneficial for small businesses or personal sites that may not require significant scaling. Meanwhile, Squarespace has been recognized for providing a robust structure that is conducive to scale, particularly with their emphasis on design and full-feature sets that can cater to the needs of larger businesses or growing online stores.

Resource Scalability

Regarding resource scalability, it's clear from the information available that Squarespace differs from Wix by offering unlimited bandwidth and storage on all plans, making it a strong contender for businesses anticipating high traffic or large volumes of content. On the other hand, Wix provides tiered plans with specific storage and bandwidth limits, which means users may need to upgrade their plan as their site grows. This could influence long-term scalability strategies for businesses with an eye on expanding their digital footprint.

Community and Resources

When considering Wix and Squarespace, I recognize that both platforms offer extensive resources and communities that can greatly enhance the user experience. These include educational materials and user communities, each with its strengths.

Educational Materials

Wix: I find that Wix excels with a comprehensive range of educational resources, including Wix Academy, which provides video tutorials, webinars, and detailed guides that cater to both beginners and advanced users. It also offers WixEd, an education program for those looking to build their web design business.

Squarespace: Squarespace does not fall short, offering a detailed Help Center, with a variety of guides and video tutorials. The Squarespace Webinars can be particularly helpful in getting users up to speed on building and designing their websites.

User Communities and Forums

Wix: The Wix Community shines with a lively forum where users can exchange tips, showcase their work, and get feedback from other users. Additionally, Wix Experts are part of the community, providing professional assistance and advice.

Squarespace: Similarly, Squarespace boasts an active user forum, Squarespace Circle, for longer-term subscribers and developers, which offers networking opportunities, advanced guides, and early access to new features. This community fosters collaboration and learning among peers.

Frequently Asked Questions

In this section, I'll address common inquiries concerning the usage of Wix and Squarespace, focusing on their value for small businesses, pricing structures, comparison with WordPress, and suitability for creative professionals like artists and photographers, as well as their pros and cons for affiliate marketing.

Which platform offers better value for small businesses, Wix or Squarespace?

For small businesses, it's crucial to consider the balance of cost versus functionality. Wix frequently comes up as a robust platform due to its wide range of features and flexibility, as outlined by Forbes Advisor. On the other hand, Squarespace is known for its high-quality designs and ease of use, which can be significant for businesses prioritizing aesthetic appeal.

How do Wix and Squarespace compare in terms of pricing?

When it comes to pricing, both platforms offer a range of plans to fit different budgets. Wix has a starting price point that can be appealing for those just stepping into the online space, as mentioned in the comparison by NerdWallet. Squarespace pricing tends to be straightforward, with a few tiers that include all the necessary features for website and e-commerce functionality.

What are the differences between Wix, Squarespace, and WordPress for website creation?

The differences between these platforms lie in their ease of use, flexibility, and control. Wix is user-friendly with its drag-and-drop interface, while Squarespace offers aesthetically pleasing templates. In contrast, WordPress provides unparalleled customizability and control, ideal for those with more technical expertise.

Which is more suitable for artists, Wix or Squarespace?

Artists often prefer a platform that showcases their work in the most professional light. Squarespace is frequently lauded for its visually compelling templates and clean design, which may resonate with artists' aesthetic sensibilities. However, Wix also offers a broad selection of templates and greater customization features that are appealing.

Can photographers benefit more from using Wix or Squarespace?

Photographers need to display their portfolios in high resolution with ease of navigation. Squarespace's templates are designed to highlight visual content beautifully, which can be beneficial to photographers. Wix gives photographers the freedom to design their layout, which can be critical for creating a unique online presence.

What are the pros and cons of Wix versus Squarespace for conducting affiliate marketing?

For affiliate marketing, the platform's SEO capabilities and ability to integrate affiliate links seamlessly are essential. Wix has a range of SEO tools and customizable options, as reflected in the detailed comparison by SiteBuilderReport. Squarespace, while more limited in customization, boasts an intuitive interface and strong design options, which can enhance the affiliate marketing experience.

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