How to Add Pages in Squarespace: A Step-by-Step Guide

By Akim Perminov

Founder & Lead Designer

Creating a cohesive and user-friendly website on Squarespace often starts with adding and arranging pages that showcase your content. I understand that this process can seem daunting at first, but Squarespace has streamlined it to accommodate users regardless of their technical expertise. Whether it’s a stunning gallery to display your photography or a detailed blog to share your thoughts, adding a new page is a fundamental step in constructing your online presence.

As I progress through the platform, I recognize the significance of not only adding pages but also infusing them with the right content and style to reflect my identity or brand. This involves selecting the appropriate page types, understanding the nuances of content blocks, and utilizing design tools to ensure aesthetic harmony. Moreover, organizing these pages into a navigable structure is crucial for providing a seamless user experience, enabling visitors to explore my site with ease.

Key Takeaways

  • Adding a new page on Squarespace is a straightforward process that enhances site navigation.

  • Customizing pages with relevant content and design is essential for branding and user engagement.

  • Effectively organizing the site structure with added pages is key to a positive visitor experience.

Getting Started with Squarespace Pages

https://www.youtube.com/watch?v=ctkiiAHNPmM&embed=true

When I create a website on Squarespace, I find it crucial to understand the variety of page types available, know where to find the Pages section, and grasp the basics of page management.

Understanding Squarespace Page Types

Squarespace offers a selection of page types to meet different content needs. Standard Pages are versatile and customizable with blocks. Blog Pages compile posts in a list or grid, while Gallery Pages showcase images and videos effectively. Index Pages group multiple pages into a single navigational structure, and Cover Pages serve as standalone single pages with a specific focus.

Navigating to the Pages Section

To add or manage pages, I navigate to the Pages panel within the Squarespace dashboard. Here I can view my site's structure, including main navigation, footers, and not linked pages. It's accessible from the Home Menu by clicking on "Pages."

The Essentials of Page Management

Managing pages in Squarespace involves several key tasks:

  • Adding Pages: Click the "+" icon to add a new page and select the desired page type.

  • Reordering Pages: Click and drag pages to reorder them within the navigation.

  • Deleting Pages: Click the settings icon next to a page and select "Delete" to remove it.

  • Setting Up Navigation: Pages in the main navigation create the site's primary menu, while pages in Not Linked won't appear in the menu but are still accessible via direct links.

Creating a New Page


When I add new pages to a Squarespace website, I focus on ensuring that the structure and design align with my site's existing content and aesthetic.

Choosing the Appropriate Page Layout

The first step in the process is selecting the correct page layout that suits the content I plan to showcase. Squarespace offers various pre-designed layouts, from simple text pages to intricate galleries. I make sure to choose a layout that compliments the purpose of the new page—whether it's to display a portfolio, feature blog posts, or provide information about my services or products.

Using Page Templates for Quick Setup

Squarespace's page templates are beneficial for quickly setting up a page without starting from scratch. After I choose the "Add Page" option under the 'Pages' section, a range of templates specific to standard, gallery, or blog pages becomes available. I select one that closely matches my vision, which provides me with a structure that I can then customize with my content, ensuring a consistent look and feel across my website.

Adding Content to Your Page


When I build a website on Squarespace, adding content is a straightforward process involving the use of various types of blocks, such as text and media, which can be customized and managed with ease.

Inserting Text and Media Blocks

To insert text or media into my Squarespace page, I click on an insert point where I'd like to add content. A menu appears, allowing me to select from different types of content blocks. For text, I choose the Text Block, and I can then type directly into the page. For media, such as images and videos, I click the respective blocks and upload my files or link to external media.

  • Text Block: Click, type, and edit directly on the page.

  • Image Block: Upload images or link to external URLs.

  • Video Block: Embed videos using a URL or upload from my computer.

Customizing with Content Blocks

I can enhance my Squarespace pages by adding a variety of content blocks that Squarespace offers to customize the look and functionality of my site. Options include Quote Blocks for testimonials, Code Blocks for custom HTML, or Chart Blocks to display data visually.

  • Quote Blocks: Add quotes or testimonials; customize citations.

  • Code Blocks: Insert custom HTML, CSS, or JavaScript snippets.

  • Chart Blocks: Visualize data with lines, pies, or bars; input data manually or via .csv upload.

Managing and Arranging Blocks

Once blocks are added, I manage and rearrange them to create a cohesive layout. I can click and drag blocks to move them, or click the resize handles to adjust their width. By moving blocks close to each other, I can create columns or layer them to design more complex layouts.

  • Move: Click and drag the block to a new location.

  • Resize: Drag the resize handles to adjust block width.

  • Layer: Move blocks close together to layer or create columns.

Styling Your Pages

When I style pages on Squarespace, I focus on creating a consistent aesthetic that aligns with my brand. This involves selecting the right fonts and colors, setting up appealing page backgrounds, and applying custom CSS for a unique touch.

Adjusting Fonts and Colors

In Squarespace, fonts and colors set the tone of my site. I ensure the fonts I choose are readable and indicative of my brand's personality. The colors should also complement each other and tie in with my overall design. I use the Site Styles menu to select fonts from a variety of options and adjust the color palette to match my brand.

  • Fonts: To change, I navigate to Design > Site Styles, then click on the Fonts panel and pick the desired font family and style.

  • Colors: I access this option similarly, by going to Design > Site Styles and selecting the Colors panel to fine-tune palettes or pick new ones.

Setting Up Page Backgrounds

The background of a page is pivotal for drawing attention to my content. I tailor each page's background by selecting a solid color, a gradient, or an image that conveys the right message. In Squarespace, I can set up backgrounds individually for each section of the page.

  • Solid/Gradient: Found under Design > Site Styles, I select 'Background' and choose a color or gradient.

  • Images: By clicking the pencil icon on any section, I can upload an image to serve as the backdrop for that particular section.

Utilizing Custom CSS for Advanced Styling

For those aspects beyond the scope of Squarespace's built-in tools, I employ custom CSS. This allows me to fine-tune elements to my exact specifications. I add custom CSS by navigating to Design > Custom CSS and carefully keying in the appropriate code.

  • Target Elements: I use specific selectors to target elements, for example, #header for the header section.

  • Apply Styles: Using CSS properties, I modify characteristics such as font-size, background-color, and margin.

It's crucial that I preview my changes using Squarespace's built-in preview feature to ensure that all custom styles appear exactly as intended before making them live.

Organizing Your Site Structure

When constructing a website on Squarespace, I ensure that my site's structure is intuitive and easily navigable. This requires careful planning of the navigation menu and strategic organization of the pages.

Creating Drop-Down Menus

My goal with drop-down menus is to keep the main navigation clean and categorize my pages effectively. To add a drop-down menu, I click and drag a page underneath the main navigation item on the Pages panel. I then inset it slightly to the right, which nests it under the preferred main page, creating a visually hierarchical structure.

Rearranging Pages in the Navigation

To communicate the importance and flow of my content, I rearrange pages within my site’s navigation. It's done by clicking and dragging pages in the desired order within the Pages panel. This functionality allows me to place the most important pages up top or closer to the home page, ensuring they are more accessible to visitors.

Configuring Page Settings

In Squarespace, configuring page settings is integral to making sure each page on my website is optimized for search engines and user access. I focus on setting up SEO details and managing who can view my pages.

Setting Up SEO and Social Data

To improve my page's visibility on search engines, I enter specific SEO details. This includes crafting a unique SEO title and a compelling SEO description that encapsulates the content of my page. It's crucial to use relevant keywords that potential visitors might use to search for my content. For social media platforms, selecting a featured image and providing a social share title helps ensure that shares of my page look attractive and informative.

Managing Page Visibility and Permissions

Controlling who sees my pages is just as important. Under page settings, I set a page password if I want the page to be accessible only to certain users. If I'm not ready for a page to go live, I can also change its visibility setting to private. Furthermore, I employ permission levels to define who in my team can edit or view each individual page, maintaining security and workflow efficiency.

Troubleshooting Common Issues

When adding pages in Squarespace, it's not uncommon to encounter issues that can disrupt your workflow. My aim here is to guide you through solving some common problems that may arise.

Resolving Template-Related Problems

If your new page isn't displaying correctly, the first place I check is the template settings. Each Squarespace template comes with its own unique options, and sometimes the issue is a simple oversight in these settings. I always ensure that the template supports the page type I am adding, and if necessary, I refer to the Squarespace Help Center for template-specific guidance.

Fixing Layout and Formatting Issues

Layout and formatting can sometimes go awry when new pages are added. I begin by checking the page settings to confirm that I've selected the correct page layout. It's also essential to ensure that all content blocks are correctly placed. If problems persist, troubleshooting layout issues via Squarespace's help section on content can be immensely helpful in identifying and correcting any missteps.

Addressing Content Block Malfunctions

When content blocks malfunction, my first step is always to refresh the page to ensure it's not a simple glitch. If the issue continues, I can remove and then re-add the block, which typically resolves the malfunction. Persistent problems with content blocks might stem from more complicated issues, and in such cases, consulting the Squarespace Forum, like this discussion on page addition issues, might provide insight from other experienced users who have faced similar challenges.

Frequently Asked Questions

I'll walk you through the essentials of managing and adding pages to your Squarespace website.

How do I create a new blank page on my Squarespace website?

To create a new blank page on my Squarespace site, I log in to my account, click on "Pages," then select the "+" icon to add a new page. I choose "Blank Page" from the menu and proceed to give it a title.

What are the steps to include a page within a folder in Squarespace?

If I need to include a page within a folder in Squarespace, I click on "Pages," find the folder I want to add the page to, click the "+" beside the folder, and select the page type I want to include.

Can I customize the Squarespace navigation bar with CSS?

Yes, I can customize the Squarespace navigation bar with CSS by going to "Design," then "Custom CSS." Here I add the specific CSS code to alter the navigation bar's appearance as desired.

What should I do if my Squarespace navigation bar vanishes?

When my Squarespace navigation bar vanishes, I go to "Design" and then "Site Styles" to ensure the navigation display settings are correct. If the problem persists, I check for any conflicting code injections or CSS customizations.

How can I edit the content of an existing page in Squarespace?

To edit the content of an existing page in Squarespace, I navigate to "Pages," select the page I wish to edit, and click on the content blocks to make changes directly.

Is it possible to have different navigations on a single Squarespace page?

Yes, it's possible to have different navigation sections on a single Squarespace page by using Index Pages or employing custom code to create unique navigation links for that page.

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Gain an advantage

Having trouble with making your website work? Upgrade your brand in 7 days with our agency-level Squarespace templates!