Check Which Website Builder Was Used: Identify Platforms Instantly

By Akim Perminov

Founder & Lead Designer

Determining the technology behind a website can be essential for various reasons. As a developer, you might appreciate the functionality and design of a website and want to understand the building blocks used to create it. Alternatively, if you're a business owner, recognizing the platform your competitors are utilizing could influence your decision on which website builder might serve your needs best. A range of tools and strategies exist that can help reveal the software behind almost any website.

While some might opt for manual sleuth work by checking a website's source code for clues, this approach requires a deep familiarity with web technologies and can be time-consuming. On the flip side, automated tools have risen in popularity for their swift and user-friendly interfaces that offer immediate insights. Services such as Wappalyzer or BuiltWith provide comprehensive lists of technologies used by websites, including CMS, analytics, eCommerce platforms, and more, streamlining the process of technology detection.

Key Takeaways

  • Identifying a website's builder is useful for developers and business owners.

  • Automated tools simplify the process of technology detection.

  • Manual inspection requires in-depth tech knowledge and may be less efficient.

Understanding Website Builders

https://www.youtube.com/watch?v=dRohObPFFSA&embed=true

Before diving into the specifics, it's vital for me to establish that knowing which website builder has been used for a website can unveil the functionalities and features that the site may possess.

Overview of Common Website Builders

When surveying the landscape of website builders, several names stand out due to their market presence and the unique aspects they offer. WordPress, for instance, is known for its extensive customization options and vast library of plugins and themes, catering to everything from blogs to enterprise-level websites. Another prominent player is Wix, which provides a highly intuitive drag-and-drop interface, making it accessible for users with limited technical expertise.

Significance of Identifying the Builder

Identifying the builder of a website can be imperative for a variety of reasons. If I'm looking to emulate a website's design or functionality, knowing the builder can guide me toward the right tools and services to achieve a similar outcome. Additionally, understanding the underlying platform can provide insights into the website’s performance, security, and scalability. For web developers and designers, this knowledge is crucial during the process of competitive analysis or when providing support for clients seeking to upgrade or revamp their sites.

Manual Identification Strategies


To determine which website builder was used to create a website, certain manual identification strategies can be quite effective. I recommend these techniques for anyone interested in understanding the tools behind a website's construction.

Analyzing the Source Code

One of the most reliable methods is to analyze the source code of a website. By right-clicking on a webpage and selecting "View Page Source," I can sift through the HTML, CSS, and JavaScript for clues. Often, the code contains comments or links back to the website builder. For instance, a piece of code like <!-- This site was created using Wix.com --> clearly indicates the use of Wix.

Inspecting Page Elements

I also inspect individual page elements by right-clicking on a page and selecting "Inspect" (or pressing Ctrl+Shift+I on Windows or Cmd+Option+I on Mac). This action opens the developer tools panel where I can hover over elements to see which classes or IDs they use. Builders like Squarespace often have unique identifiers, such as sqs-block-image, that reveal their origin.

Checking the URL Structure

Finally, I check the URL structure, as many website builders generate specific patterns in their URLs. For instance, a URL containing /wp-content/ typically denotes a site built with WordPress. These patterns can often be found within the link addresses for images, CSS files, or JavaScript files. This analytical approach requires a keen eye for patterns and inconsistencies that point to a specific builder.

Automated Identification Tools


To discern the technology behind a website, I rely on advanced tools that swiftly analyze digital footprints. These tools save me time and provide accurate insights.

Online Website Builder Detectors

When I want to quickly identify what website builder was used for a particular site, I turn to online services like Wappalyzer. This tool provides real-time technology lookups and reveals a plethora of information. Another one of my go-tos is BuiltWith, which offers a comprehensive database that details web technologies across a vast number of websites. It filters results by different metrics to enhance my research.

Browser Extensions for Detection

Browser extensions are my in-the-moment solution for technology detection right within the web browsing experience. For instance, the Chrome extensions listed in this guide allow me to uncover not just the website builder but other tools and plugins a site utilizes. They are handy because they integrate seamlessly into the user interface of my browser, enabling a quick glance at a site's underlying technology stack without interrupting my workflow.

Consulting Online Resources

When determining which website builder was used to create a website, I consult various online resources that provide detailed insights and tools for technology detection.

Community Forums and Discussions

In community forums and discussions, I find a wealth of user-generated information and experiences about identifying technology stacks. Quora, Reddit, and Stack Overflow are platforms where I can ask questions or search for existing threads on website builders. Experience-rich discussions give me a clearer picture of the common identifying features of different website builders.

Expert Blogs and Articles

I also turn to expert blogs and articles that specialize in web technologies for in-depth analysis and information. With expertise and constant updates, these resources offer comprehensive guides and tools that easily reveal what a website is built with. SiteNerdy and Dorik blogs, for instance, discuss various methods and tools to identify website builders, encompassing both manual approaches and automated extensions.

Verification and Cross-Checking

When I set out to determine the technology behind a website, verification and cross-checking are crucial steps. To begin, I often use tools like BuiltWith to identify which web technologies are in use. This process allows me to see if a particular website relies on common platforms such as WordPress, Shopify, or Wix. Reliable indicators often include specific files or directories, like /wp-content/ for WordPress.

Steps for Cross-Checking:

  1. Initial Detection: Employ a widely-recognized tool to get a first glance at the potential website builder.

  2. Code Inspection: Manually inspect the source code (CMD + Option + U on Mac, CTRL + U on Windows) for tell-tale comments or file paths related to known builders.

  3. Browser Extensions: Utilize browser extensions such as Wappalyzer to corroborate findings by detecting technology stacks in real-time.

Additional Considerations:

  • Watermarks: Search for a builder's badge or watermark, which some websites may retain.

  • Consistency: Ensure that signs of the website’s purported builder appear consistently across multiple pages.

I also compare my findings with the insights gleaned from SiteNerdy and similar pages, ensuring I have not overlooked any alternative methods or updates in the technology detection tactics. It's pivotal to cross-reference data from multiple sources to avoid false positives. After gathering enough evidence and achieving consistent results across different verification methods, I can be confident about which website builder was used.

Limitations and Challenges

When examining website builders, it's critical to acknowledge that they come with their own set of limitations. Firstly, template constraints can restrict how much I can customize my site. While the pre-designed layouts offer ease of use, they often mean that the website might not look completely unique or match my specific brand requirements.

Performance issues are also not uncommon. Websites created with builders can sometimes load slower due to unnecessary or bulky code. This is particularly problematic for mobile users who expect fast, efficient access to web content.

Regarding Search Engine Optimization (SEO), I've found that website builders may not offer the same level of control over SEO settings as a custom-coded website might. Essential aspects like meta tags, URL structure, and microdata can be limited, potentially impacting my site's visibility in search results.

Feature Restrictiveness is another challenge. While many website builders provide a robust set of tools, I sometimes encounter limitations in functionality. This can affect anything from e-commerce capabilities to social media integration, depending on the platform I choose.

Lastly, should I decide to move my website to a different platform, migration difficulties could arise. This process is often complicated, as website builders typically don’t allow me to directly export or transfer my site's content and design.

  • template constraints

  • Performance issues

  • Search Engine Optimization (SEO)

  • Feature Restrictiveness

  • migration difficulties

These are challenges I carefully consider before deciding if a website builder is the right choice for my online presence.

Frequently Asked Questions

In this section, I'll answer common questions on how to discern the technology used in building a website, particularly focusing on identifying the website builder.

How can you identify the technology behind a website?

To identify the technology behind a website, I usually check the page's source code for specific strings, such as '/wp-content/' for WordPress, or look for a 'generator' meta tag. Additionally, certain patterns in the URL structure or specific files like 'readme.html' can hint at the underlying CMS or builder.

What are common indicators that a website is built with WordPress?

Typically, websites built with WordPress have URLs that include "/wp-content/" or "/wp-includes/". Also, the presence of a meta tag named "generator" containing "WordPress" in the source code is a clear sign.

What tools are available for detecting the website builder used?

There are specialized browser extensions like Wappalyzer or services like BuiltWith that provide detailed insights about the technology stack, including the website builder used.

Is it possible to determine the creator of a website?

Identifying the creator of a website can be challenging. However, checking the 'About Us' or 'Contact' pages for information, and using domain lookup services to find registration details, are good starting points.

How can one find out which website builder was used for a specific site?

To find out which website builder was used for a site, I begin by inspecting the site's footer for builder badges or watermarks. Alternatively, tools like WhatRuns can automatically detect the website builder once installed.

What extensions can reveal the technology stack of a website?

Several browser extensions like Wappalyzer or WhatRuns exist that reveal the technology stack of a website without having to manually check the source code.

Gain an advantage

Having trouble with making your website work? Upgrade your brand in 7 days with our agency-level Squarespace templates!

Gain an advantage

Having trouble with making your website work? Upgrade your brand in 7 days with our agency-level Squarespace templates!